This week we talk to Dr Kristin Neumann – Co-Founder of the scientific education and independent certification platform MyMicrobiome. The Health and Beauty industry is increasingly talking about the importance of a balanced microbiome. But what is a microbiome and where does it fit into people's health and beauty regimes. What are the challenges and opportunities in creating and marketing products with claims around probiotics, live or good and bad bacteria? This is a podcast with a wealth of scientifically grounded insights - valuable to any marketer playing in this space. Dr. Kristin Neumann holds a PhD in Microbiology and her professional career via research on an antibiotic alternative led her to form MyMicrobiome. Dr. Neumann’s realization of how important an intact microbiome is for the individual’s wellness factored into her decision to summarize the science around the microbiome and to develop the world's first and only independent certification for microbiome-friendly cosmetics and personal care products. The Microbiome-friendly quality seal separates scientifically proven quality from pure marketing or puffery claims.